Dabur India, a name synonymous with trusted wellness and food products, has now taken a bold leap into the cocktail segment with the launch of ‘Réal Cheers’, a premium range of cocktail mixers under its popular juice brand, Réal.
A Bold New Move for Réal
With ‘Réal Cheers’, Dabur is expanding its Réal portfolio into a more modern, lifestyle-driven space — offering ready-to-use mixers tailored for home bartenders and casual drink enthusiasts. The new line is designed to complement the rising trend of at-home mixology, especially among urban millennials and Gen Z.
The launch lineup features four vibrant variants:
- Jamuntini
- Green Apple Mojito
- Tonic Water
- Ginger Ale
These are available in 250ml cans, priced at Rs 99 for Jamuntini and Green Apple Mojito, and Rs 65 for Tonic Water and Ginger Ale.
Crafted for the Modern Consumer
Designed with eye-catching packaging and playful caricatures, each variant is crafted using carefully selected ingredients to deliver a balanced, refreshing taste. The mixers are easy to use, making them ideal for casual gatherings, DIY cocktail nights, or just a refreshing solo drink.
Mayank Kumar, Vice President of Marketing at Dabur India, commented,
“With this launch, Réal continues to strengthen its position in the beverage category. ‘Réal Cheers’ broadens our portfolio and connects with modern consumers, particularly millennials and Gen Z.”
Backed by a Vibrant Campaign
To promote the launch, Dabur has rolled out a vibrant campaign that emphasizes Réal’s transition into the cocktail space while staying true to its roots of taste, trust, and convenience. The brand aims to engage young, urban consumers who are constantly seeking new, premium experiences that are both delicious and hassle-free.
Monisha Prasher, G.M. Marketing – Foods, Dabur India, said,
“Réal Cheers provides the perfect blend of convenience, quality, and taste to elevate your cocktails.”
Available Now on Quick Commerce Platforms
Réal Cheers is already available on Zepto, Swiggy Instamart, BigBasket, and Blinkit, and is expected to reach offline retail stores in the coming weeks.
Aiming for the Home Bar Shelf
With this innovative launch, Dabur is not just expanding its portfolio — it’s entering a whole new category that merges beverage innovation with lifestyle trends. As at-home mixology continues to rise in popularity, Réal Cheers positions itself as the go-to mixer for modern, quality-conscious consumers.
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