Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), has officially entered India’s ice cream market with the launch of its new brand, Bombay Creamery.
Positioned as an accessible premium dairy brand, Bombay Creamery is built around the use of authentic dairy ingredients and aims to offer what the company describes as a genuine ice cream experience at an affordable price.
According to RCPL, the brand is backed by Reliance’s nationwide distribution network, retail reach and consumer insights. The company said the launch reflects its long-term commitment to the ice cream category and aligns with its broader positioning of “Global Quality at Affordable Price.”
Made with real dairy cream
T Krishnakumar, Director of Reliance Consumer Products Limited, said Bombay Creamery was developed around the belief that dairy products should not rely on shortcuts.
“We built Bombay Creamery around one simple idea that dairy shouldn’t need shortcuts.”
He added that the brand uses real dairy cream and is designed to deliver consistent taste and quality while remaining affordable for Indian consumers.
Ice creams starting at ₹10
The initial Bombay Creamery portfolio includes a variety of formats, including:
- Cones
- Cups
- Tubs
- Bars
- Sticks
Prices start at ₹10, giving the brand an entry point across different consumer segments.
The products are being made available immediately across western India, with RCPL planning a pan-India rollout in the future.
Reliance expands its FMCG ambitions
The launch marks RCPL’s formal entry into the rapidly evolving Indian ice cream category. The company had reportedly been exploring the segment since 2023 and was earlier linked with plans involving a Gujarat-based manufacturer and a proposed brand tentatively named Independence.
Bombay Creamery adds another category to Reliance’s growing FMCG portfolio, which already includes brands such as Campa in the beverage segment.
A separate Reliance-linked ice cream venture
Interestingly, the launch comes a few months after Vantara Creamery entered Mumbai’s ice cream market in May 2026.
Vantara Creamery is associated with Vantara, the wildlife conservation initiative under Reliance Foundation led by Anant Ambani. However, it is important to note that Vantara Creamery is a separate, luxury-positioned venture and is not part of RCPL’s FMCG portfolio.
What it means for India’s ice cream market
With Reliance bringing its extensive distribution and retail infrastructure into the category, Bombay Creamery could intensify competition in India’s ice cream market. Its combination of dairy positioning, multiple formats and prices starting at ₹10 places it in a position to target both value-conscious consumers and the growing premium ice cream segment.
The upcoming pan-India expansion will be closely watched as Reliance looks to establish Bombay Creamery alongside its rapidly expanding consumer brands.
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