The Food Safety and Standards Authority of India (FSSAI) has issued notices to 15 Food Business Operators (FBOs) for allegedly violating provisions of the Food Safety and Standards (FSS) Act, 2006 by using misleading brand names, trade names, taglines, and product claims that could deceive consumers.
The regulatory action is part of FSSAI’s ongoing efforts to ensure transparency in food labelling and prevent consumers from being misled by marketing terms that may create a false impression regarding the health benefits, quality, or nature of food products.
Brands and Products Issued Notices
According to FSSAI, notices have been issued to the following brands and products:
🚫 1. The Health Factory™ Zero Maida™ Whole Wheat Bread
Reason for Notice:
Trade name is likely to mislead consumers and appears to be in contravention of applicable FSSAI regulations as the product contains Chakki Fresh Atta & Wheat Gluten.
🚫 2. The Health Factory™ Zero Maida Pizza Base
Reason for Notice:
Trade name is likely to mislead consumers, while the claims “Zero Maida™” and “Zero Maida Pizza Base” appear to be misleading and in violation of applicable FSSAI regulations.
🚫 3. Troovy The Healthy Mix Veggie Chips, The Healthy Ragi Chips, and The Healthy Moong Dal Chips
Reason for Notice:
Trade name made misleading “Healthy” claims despite containing other ingredients.
🚫 4. Healthy Choice Healthy Food for Healthy Life Poha
Reason for Notice:
Trade name is likely to mislead consumers and appears to be in contravention of applicable FSSAI regulation.
🚫 5. Emami Healthy & Tasty®
Reason for Notice:
Trade name is likely to mislead consumers and appears to be in contravention of applicable FSSAI regulations.
🚫6. Health Aid®
Reason for Notice:
Trade name is likely to mislead consumers and appears to be in contravention of applicable FSSAI regulations.
🚫7. Organic Wisdom®
Reason for Notice:
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and the necessary organic endorsement.
🚫8. Shine Organic™
Reason for Notice:
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and the necessary organic endorsement.
🚫9. Two Brothers Organic Farms®
Reason for Notice:
The trade name is likely to mislead consumers regarding the organic status of the products, as the products do not have NPOP/PGS certification, FSSAI Jaivik Bharat logo, and the necessary organic endorsement.
🚫10. World of Organic™
Reason for Notice:
Trade name may create a misleading impression that the products are certified organic, despite lacking the required organic certification and endorsement.
🚫11. Storia Juice Pomegranate®
Reason for Notice:
The claim misleads consumers by creating the impression that it is solely pomegranate juice, despite containing only 4% pomegranate juice concentrate.
🚫12. Iota water™ feel the difference
Reason for Notice:
The claim regarding addition of minerals in packaged drinking water is misleading; the existing regulations stipulate that “No product shall claim the term ‘added nutrients’, if such nutrients have been added merely to compensate the nutrients lost or removed during processing of the food.”
🚫13. Healthy Master® & Vision to serve healthy®
Reason for Notice:
The brand names may mislead the consumers regarding the nature of the product.
🚫14. Neuherbs True Vitamin™
Reason for Notice:
The trade name is misleading and does not conform to the applicable regulations, as the term “True Vitamin” is neither defined nor recognized under the said regulations and may mislead consumers.
🚫15. PLAN B Plant Based Vegan®
Reason for Notice:
The trade name is likely to mislead consumers, as it creates the impression that the products are vegan; however, the products have not obtained prior approval of vegan food and vegan food endorsement in the FSSAI licence
FSSAI has directed the concerned companies to review and modify claims that may not comply with the Food Safety and Standards (Labelling and Display) Regulations. The authority emphasized that food businesses must ensure that all claims made on packaging, labels, and advertisements are truthful, scientifically substantiated, and do not mislead consumers.
Focus on Consumer Protection
The regulator has repeatedly stressed that words such as “Healthy,” “Organic,” “Natural,” or similar promotional terms should not be used in a manner that could falsely influence consumer purchasing decisions. Food businesses are expected to provide clear and accurate information so that consumers can make informed choices.
FSSAI has advised all Food Business Operators to thoroughly review their branding, packaging, and promotional materials and ensure strict compliance with existing food safety and labelling regulations. Failure to comply may attract further regulatory action under the FSS Act, 2006.
The latest enforcement action highlights FSSAI’s continued commitment to strengthening consumer trust and improving transparency across India’s food sector.
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