Britannia Industries, French cheese maker Bel announce Joint venture

Britannia Industries Ltd (BIL), and French cheese maker Bel SA, on Tuesday, said they entered into a joint venture agreement to offer brands, such as the latter’s The Laughing Cow cheese in India, to capitalize on the growing demand for packaged foods in India.

As part of the agreement, Bel will acquire 49% of Britannia Dairy Pvt. Ltd (BDPL), with Britannia Industries owning the remaining 51% stake in the joint venture. The entity will be renamed Britannia Bel Foods Pvt. Ltd.

Cheese will be produced at the joint venture’s new facility at Ranjangaon, Maharashtra, Britannia said in a statement on Tuesday. Abhishek Sinha, chief business officer of the dairy business at Britannia, has been named CEO of the joint venture. The products will be co-branded using the trademarks “Britannia” and “The Laughing Cow”.

The two companies will work towards expanding the cheese industry in the country.

“Cheese is an under-penetrated category, and this partnership will help expand the nascent but fast-growing cheese category by delivering innovative products and being a leader in fulfilling evolving consumer needs.

This JV is also key to Britannia’s vision to be a responsible, total foods company,” said Varun Berry, executive vice-chairman and managing director of Britannia Industries. In FY22, BDPL’s revenue stood at ₹340 crore. Both parties are infusing funds into the JV for business requirements. Other than that, Bel has bought stake in Britannia for ₹262 crore.

The board of BDPL will consist of five directors, out of which three directors will be nominated by Britannia, and two will be nominated by Bel.

Britannia already sells flavoured milk under Winkin Cow, apart from processed cheese and curd under the Dairy Fresh brand in India.

Bel sells cheese under brands such as The Laughing Cow, Boursin and Kiri etc. Bel produces more than thirty local and international brands that are sold in more than 130 countries around the globe.


  • Deepak shakya
    December 1, 2022

    Need this job

Leave a Reply

Your email address will not be published. Required fields are marked *

adana escort , adıyaman escort , afyon escort , ağrı escort , aksaray escort , amasya escort , ankara escort , antalya escort , ardahan escort , artvin escort , aydın escort , balıkesir escort , bartın escort , batman escort , bayburt escort , bilecik escort , bingöl escort , bitlis escort , bolu escort , burdur escort , bursa escort , çanakkale escort , çankırı escort , çorum escort , denizli escort , diyarbakır escort , düzce escort , edirne escort , elazığ escort , erzincan escort , erzurum escort , eskişehir escort , gaziantep escort , giresun escort , gümüşhane escort , hakkari escort , hatay escort , ığdır escort , ısparta escort , istanbul escort , izmir escort , karabük escort , karaman escort , kars escort , kastamonu escort , kayseri escort , kilis escort , kırıkkale escort , kırklareli escort , kırşehir escort , kocaeli escort , konya escort , kütahya escort , malatya escort , manisa escort , maraş escort , mardin escort , mersin escort , muğla escort , muş escort , nevşehir escort , niğde escort , ordu escort , osmaniye escort , rize escort , sakarya escort , samsun escort , şanlıurfa escort , siirt escort , sinop escort , şırnak escort , sivas escort , tekirdağ escort , tokat escort , trabzon escort , tunceli escort , uşak escort , van escort , yalova escort , yozgat escort , zonguldak escort , kadıköy escort , şişli escort , tuzla escort , bornova escort , didim escort , serdivan escort