Cipla Health Ltd., a leading name in India’s wellness sector, has stepped into the ready-to-drink fruit beverage space with the launch of its new product, Prolyte ElectroShot. Designed for people with active and fast-paced lifestyles, the drink offers a convenient and tasty way to stay hydrated.
Prolyte ElectroShot is a fruit juice-based electrolyte drink available in three refreshing flavours — Mango Mania, Orange Burst, and Apple Delight. The beverage combines the natural goodness of fruit with the functional benefits of vital electrolytes, providing quick hydration and energy support for consumers throughout the day.
With this launch, Cipla Health builds on the established reputation of its Prolyte range, long known as a trusted name in oral rehydration. This move also marks the company’s debut in the fruit juice-based beverage market, a segment witnessing increasing demand for healthier and tastier hydration solutions.
Shivam Puri, MD & CEO of Cipla Health Limited, shared his thoughts on the launch:
“At Cipla Health, we believe good health is shaped by the small but consistent choices we make every day. With Prolyte ElectroShot, we are making hydration more thoughtful and enjoyable. It’s designed for people who are seeking energy and quick rehydration with vital electrolytes. Prolyte ElectroShot fits into everyday life, whether at home, at work, or on the move.”
Catering to evolving consumer preferences, Prolyte ElectroShot is positioned as a smart hydration choice that blends functionality with taste — ideal for daily routines, workouts, or travel.
As health-conscious consumers increasingly seek out functional beverages that deliver both flavour and wellness benefits, Cipla’s latest innovation could become a strong contender in the hydration category.
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