India’s largest dairy cooperative, Amul (GCMMF), has unveiled a new innovation aimed at health-conscious consumers—Amul Protein Water. Officially launched on June 3, 2025, this refreshing drink offers a unique combination of 10 grams of whey protein, zero sugar, and electrolyte-enhanced hydration, all in a clear 500ml bottle with just 40 calories.
A Smart Solution for Modern Lifestyles
With growing awareness around protein deficiency in India, Amul’s Protein Water caters to fitness enthusiasts, athletes, and active individuals seeking convenient, on-the-go nutrition. It’s an ideal post-workout drink—light, lactose-free, and hydrating.
Key Features:
- 💪 High Protein: 10g whey protein isolate per bottle
- ❌ Zero Sugar: No added sugar, only 40 kcal per serving
- 🥤 Lactose-Free: Easier digestion and wider accessibility
- ⚡ Electrolytes: Contains sodium and potassium for hydration
Ingredients: Water, whey protein isolate, natural flavors, citric acid, sodium, and potassium.
Available Online
Amul Protein Water is available exclusively on shop.amul.com and is part of the brand’s broader push into high-protein functional foods. Following the success of its high-protein kulfi, Amul plans to expand into protein-rich parathas, snacks, and more in the coming months.
Why It Matters
With Indians increasingly turning to healthier beverage options, Amul’s entry into clear protein water puts it in line with global wellness trends while addressing a nutritional gap in the local market. Its affordability, familiar brand trust, and functional value may give it an edge in a competitive space.
“We’re committed to helping India get healthier—whether through milk or modern alternatives,” an Amul spokesperson stated. “Protein Water is a step in that direction.”
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