Bikano Expands Product Portfolio, Launches New Crispy ‘Crunchy Munchy’

Bikano, India’s favourite snack, and packaged food manufacturing company, has launched a new pack of Crunchy Munchy in 100 gm pack, keeping in mind the expected rise in demand for snacks this winter.

Packed with unique flavours, the new snack range has ingredients such as potato, rice flour, chickpea flour, moth flour and spices including garlic powder, cumin powder, onion powder, yellow chili powder, making it a perfect snack any time of the day.

The snacks market in India is already growing and winters trigger a hike in the consumption of snacks as people tend to have them with a cup of hot tea or coffee, or simply to satiate their food cravings in the cold season.

“It is the most in-demand product from our snacks range. We have launched a bigger family pack for get-togethers, parties, binge-watch, and hangouts. Crunchy munchy demand has been quite satisfying so far and we are expecting the same exponential growth in sales this winter on the back of this popularity.

The reason behind such high demand is that it is consumed by not only kids but adults as well, making it a popular snack for the whole family,” says Manish Aggarwal, director, Bikano, Bikanervala Foods Pvt. Ltd.

Aggarwal further says, “Considering the demand for small packs, Bikano is expecting the same level of demand for big packs. The bada pack of Crunchy Munchy is available online as well, as we know the potential of online shopping and e-commerce which everyone witnessed after the pandemic.

At the same time, our modern trade channel partners, and retail channels will make multiple options for our consumers to buy from. We are looking for 18% growth year-on-year and targeting to achieve Rs 1,500 crore of revenue by this financial year.”

As per a report, the snack industry in India is expanding fast, with the snack market in India growing multi-fold year on year. The snacks market size in India is worth Rs 44,000 crore out of which 20% is contributed by extrudes. The market is expected to grow at a CAGR of 12% during 2022-2027.

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