Coca-Cola Co returns to NACS trade show to present offerings signifying shift

The Coca-Cola Company returned to the National Association of Convenience Stores (NACS) annual tradeshow to present an array of offerings tailored to the industry’s shift towards a food and beverage destination.

Throughout the four-day event at the Las Vegas Convention Center—which drew attendees from more than 1,200 companies—Coca-Cola highlighted innovative beverages, packaging, equipment and service solutions “c-store” operators can utilise to meet shoppers evolving needs.

“As consumers continue to prioritise accessibility and ease of the overall shopping experience, convenience store operators must continue to shift toward offering foodservice options that retain current customers and entice the next generation of shoppers,” said Kevin LeMoyne, senior vice president, customer leadership, Coca-Cola North America Operating Unit. “The industry must look to new technologies such as mobile ordering, while offering innovative products in a sustainable manner to remain competitive and meet evolving shopper expectations. We are committed to providing the solutions and resources that support the convenience industry as foodservice becomes the focus.”

Recognising that c-store food and beverage sales are strongest in the a.m. hours, as commuters stop in for breakfast, morning snacks and fuel for the day, Coca-Cola prioritised its robust portfolio of ready-to-drink (RTD) and brewed coffee solutions. Highlights of the fast-growing lineup include: Costa Smart Café, an unmanned coffee shop in a box designed to craft and dispense more than 100 barista-quality, hot and cold drinks; Costa WMF 1500 S+, a versatile countertop machine providing premium coffee specialties with up to three hoppers offering a choice of coffee beans and chocolate powder; Costa Flat White RTD espresso-based beverages with a thin, “flat” layer of steamed milk offered in three flavours—signature blend, mocha and caramel—in 11-oz. cans; and the Dunkin’ Bakery Series of RTD iced coffees launching next spring with three indulgent flavours—Brownie Batter Donut, Cake Batter Donut and Coffee Cake Muffin—inspired by fan-favourite items from the Dunkin’ bakery.

Beyond the morning daypart, the company offers a broad and constantly evolving portfolio of products to satisfy all tastes and lifestyles—including drinks with less sugar, bold new flavours, enhanced nutritional benefits and options within new categories—supported by innovative packaging, equipment, merchandising and marketing. Recent and upcoming sparkling innovations include: Sprite Lymonade Strawberry (launching next summer), a limited-edition twist on the beloved lemon-line sparkling beverage; a new-and -improved Fanta Orange and Fanta Orange Zero Sugar (launching in 2023); and a limited-edition What the Fanta? Halloween 2023 flavour in 20-oz. bottles and a frozen dispensed format capturing Fanta fans’ desire for new taste experiences with a mystery profile that does not match its appearance.

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