Medusa Beverages that brews their beer ‘Medusa’ in India, expands its brewing business by signing up with Manav breweries in Uttar Pradesh, Jeeviya beverages in Rajasthan, Skuas brewery and beverages in Uttarakhand with an intent to capitalise on rising demand in the country.
The brand is based in India and has a national marketing division with unique and contemporary packaging. In Delhi, there are about 650 retail locations for beer, with some high-end cafés, with a distribution width of 90%. The brand opened its first brewery in Punjab, and there are more than 2000 retail locations where it is sold.
Soon, it may consider releasing a moderate variation of the premium beer. The brand is also considering to enhancing their “on-trade” presence in the following years.
Speaking on the launch, Avneet Singh, founder, Medusa Beverages, said, “We always wanted to cater to the needs of the younger crowd in the market. Based on the increasing demand in the north region, we have now three new breweries which will make the brand accessible to a larger audience and expand our business in India.”
The company is a growing business with its first-year revenue of Rs 70 crore and current revenue of over Rs 150 crore, and it only aspires to grow more in the coming time. The brand is currently available in seven states including Delhi, UP, Punjab, Chandigarh, Chhattisgarh, Himachal Pradesh and Silvassa and growing multifold.
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