Mars Inc., the US-based multinational known for its global snacking, confectionery, food and pet care brands, has inaugurated its first Global Capability Centre (GCC) in Hyderabad, Telangana, with plans to expand its workforce to 1,000 employees.
The new facility, established in collaboration with Genpact, marks a significant step in Mars’ expansion of its global technology and digital operations in India.
60,000 Sq Ft Facility to Support Global Operations
Spread across 60,000 sq ft, the Hyderabad Capability Centre (HCC) will support Mars’ global business operations through digital technologies, data analytics and artificial intelligence.
The centre commenced operations with more than 400 Genpact employees, who are expected to transition into full-time Mars associates in the future. The company plans to gradually increase the workforce to approximately 1,000 employees.
Mars is also planning to expand the facility by an additional 70,000 sq ft in the future.
Focus on AI and Digital Innovation
The Hyderabad GCC will serve as a strategic hub for digital innovation and business enablement, helping Mars improve operational efficiency, consistency and visibility across its global businesses.
Key focus areas will include:
- Artificial Intelligence (AI) and advanced analytics
- Data analytics and digital technologies
- Process redesign and automation
- Agentic AI-assisted operations
- Cybersecurity and engineering capabilities
- Global business transformation
The centre will operate under a Build, Own, Transform and Transfer (BOTT) model in partnership with Genpact, with human oversight incorporated into its AI-assisted operating framework.
Hyderabad to Become a Major Technology Hub
Telangana IT and Industries Minister D. Sridhar Babu inaugurated the facility and highlighted the growing importance of Global Capability Centres in driving the state’s economic growth.
He stated that the Telangana government is working to position Hyderabad as a global destination for technology, research and development, data analytics, product design, engineering and innovation.
Marina F. Bellini, President of Global Services and Digital Technologies at Mars, said the Hyderabad centre is the company’s first GCC globally and will become an important part of its international technology network.
Mars Strengthens Its Investment in India
Mars has been operating in India since 1995 and has established a significant presence across snacking, food and nutrition, and pet nutrition businesses.
The company’s existing Indian operations include:
- Seven manufacturing facilities across India
- More than 2,400 employees
- A Royal Canin packaging centre
- Operations across snacking, food and pet nutrition
Recent investments by Mars in India include a $55 million expansion of its Hyderabad pet nutrition factory and a $12 million Royal Canin distribution and packaging centre.
A Major Boost for Hyderabad’s GCC Ecosystem
The opening of Mars’ Hyderabad GCC reflects the growing importance of India as a destination for global technology, digital transformation and business operations.
With plans to scale the workforce to 1,000 employees and expand its infrastructure, the centre is expected to strengthen Mars’ global capabilities while creating opportunities for skilled professionals in technology, AI, data analytics and business operations.
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