Lil’Goodness, the fun, good for you snacking brand for families with kids is set to introduce a range of healthy snacks in association with the Sikkim Government’s state-owned brand, Sikkim Supreme. The exclusive marketing arrangement is a part of the continued efforts of the brand to promote healthy snacking habits among families with kids. To add to the delight and fun among families with kids, under this agreement, the company will roll out an assortment of prebiotic chocolates, vitamin B12 jaggery and extruded snacks, besides creating exciting formats for consumer engagement on nutrition in Sikkim.
The brand has pioneered the concept of gut health-friendly prebiotic chocolates and milkshakes, extruded snacks based on the super grain teff and the unique 100% natural vitamin B12 jaggery. The products are made in India in collaboration with some of the best product development companies within the country, tested for food safety and nutrition at NABL accredited laboratories and manufactured in hygienic and safe manufacturing facilities.
The healthy snacking line of the brand will be available across around 200 retail distribution points through Sikkim Supreme besides its e-commerce delivery service and online marketplaces. The brand presently has over 800 retail points across numerous retail formats in cities like Mumbai, Delhi, Bengaluru and Hyderabad, Gujarat and other North Eastern states.
As a part of the agreement, Sikkim Supreme will be distributing and marketing the co-branded products across various retail outlets in Sikkim.
Pawan Awasthy, MD, Sikkim Supreme, said, “We are excited to partner with LiL’Goodness to bring their range of exciting products to the North East. Start-ups are changing the business landscape of the country, we are thrilled to partner with a brand that is transforming food and nutrition for millions of families, to bring to our state and the North East an innovative yet affordable range of products in categories that we all enjoy as consumers.
As a part of the overall vision of creating an Aatmanirbhar Bharat, we want to play a pioneering role in bringing exciting start-ups such as LiL’Goodness to the North East which presents a huge market opportunity.”