For the first time in its 125-year history, JELL-O is stepping into the plant-based market with the launch of its new Oat Milk Chocolate Pudding—a modern, dairy-free twist on the beloved classic. Rolling out to major retailers nationwide, this new product marks a significant milestone for both JELL-O and parent company Kraft Heinz, representing their first oat milk-based and vegan dessert offering.
Made with oat milk—the fastest-growing dairy alternative in the U.S.—the new pudding delivers the signature creamy texture and rich chocolate taste JELL-O is known for, now in a lactose-free, vegan, and gluten-free format. The move comes in response to growing consumer demand for dairy alternatives, especially among families navigating milk allergies and lactose intolerance, which affect millions across the country.
“JELL-O has always set the standard for creamy and great-tasting desserts that families across the country can enjoy,” said Lauren Gumbiner, Associate Director of Marketing Desserts at Kraft Heinz. “Now, thanks to our lactose-free and vegan oat milk version, we’re excited to give more families the opportunity to enjoy it.”
With pudding remaining one of America’s favorite desserts and plant-based options often falling short in texture and flavor, JELL-O’s entry into this space aims to fill a notable gap in the market. According to recent studies, four in five parents are interested in dairy-free pudding options, yet few mainstream brands offer satisfying alternatives. JELL-O’s innovation could reshape the landscape of plant-based desserts, a category already seeing double-digit growth.
Paying homage to its roots, the new chocolate flavor nods to JELL-O’s original pudding flavor first released in the 1930s. Now available in 4-pack containers, this latest addition continues JELL-O’s mission to adapt with changing dietary preferences while preserving the joy and indulgence of a classic treat.
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