India’s home-grown superfood brand, Nourish You today announced that it has raised $2 million as a part of its Seed funding round. The round received participation from seasoned investors including Y Janardhana Rao of Triumph Group; Rohit Chennamaneni, co-founder, Darwinbox, Nikhil Kamath, co-founder, Zerodha; Abhijeet Pai co-founder, Gruhas Proptech; Abhinay Bollineni, chief executive officer, KIMS Hospitals, among others.
Speaking on the fundraise, Rakesh Kilaru, co-founder and chief executive officer, Nourish You said, “The fundraise will help us expand our team, distribution channels and increase our investment in R&D. It will accelerate growth and cement our position as a preferred brand for Superfoods in India.”
Speaking about his investment in Nourish You, Rohit Chennamaneni co-founder, Darwinbox, said, “Even though I have been using Nourish You products for more than 5 years, it’s only now I got to understand the fascinating story of Rakesh and his team bringing Quinoa and Chia to India way back in 2013. From getting the mother seed, government approvals, to field trials across India and finally large-scale cultivation of Quinoa and Chia. As a category-creating brand, Nourish You’s proposition of homegrown chia and quinoa seeds is attractive.”
Founded in 2015 by Sowmya Reddy, Krishna Reddy, and Rakesh Kilaru, Nourish You claims to have pioneered the category of Superfoods in India, by offering homegrown super seeds – quinoa and chia seeds – to Indian consumers. In addition to its retail business in India, it exports its portfolio spanning Quinoa, Chia, Millets, Edible Seeds (Flax, Pumpkin, Sunflower, and Watermelon), and Breakfast Cereals (Muesli and Fills) to countries including Singapore, Nepal, Kenya, Dubai, Mongolia, and Maldives. Nourish You products are available on its official website and leading e-commerce platforms such as Amazon, Flipkart, and Big Basket, among others.
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