These savory indulgences are poised to provide a distinctive snacking experience and serve as the perfect companions for gatherings as India gears up for the festivities.
In anticipation of the upcoming Diwali season and amidst the World Cup fervor, McCain Foods, a renowned frozen food brand, is excited to announce the addition of two delectable products to its portfolio – McCain Popcorn Fries and McCain Cheesy Pizza Fingers. These savory indulgences are poised to provide a distinctive snacking experience and serve as the perfect companions for gatherings as India gears up for the festivities.
These new offerings are meticulously crafted to provide an unmatched blend of flavors and an irresistibly crunchy delight with every bite, offering a snacking experience cherished by both children and adults in India.
Aditya Krishna, Head of Sales and Marketing at McCain Retail said, “We are delighted to introduce these two exciting new products. McCain has always been dedicated to creating quality and flavor, and with these launches, we aim to make the World Cup and festive season even more memorable for our consumers. These products have been thoughtfully designed to cater to the distinct preferences of our customers. The unique fusion of flavors, unforgettable taste, and the cherished moments these snacks bring are truly transformative. The universal appeal of these products reflects our commitment to bringing families and friends together, fostering shared memories and connections. We believe that our product range will redefine snacking, establishing new standards and becoming a household favorite across the country.“
McCain Cheesy Pizza Fingers represent an irresistible fusion of two perennial favorites – Mozzarella Cheese and Pizza, elevating consumers’ get-togethers to a delightfully ‘cheeeesy’ level. The delectable combination of cheese and the mouthwatering essence of pizza ensures that this snack is an instant hit with the crowd. Whether you’re hosting a gathering or planning a weekend family snack, McCain Cheesy Pizza Fingers are the answer. Loved by both kids and adults, they serve as the ultimate party companion, effortlessly delivering the joy of pizza and the creaminess of cheese in every bite, all within a mere 3-minute preparation, allowing consumers to savor this unique cheesy snack infused with Italian-style herbs from the comfort of their homes.
On the other hand, McCain Popcorn Fries are characterized by a distinctive proprietary cut, coupled with a batter coating that preserves its delectable crunch for an impressive 45 minutes, undoubtedly leaving consumers’ taste buds craving more. With their widespread appeal, and appreciation by individuals of all ages, these fries serve as the perfect accompaniment for gatherings centered around screenings or movie nights. They bridge generational gaps, elevating the snacking experience to new heights. McCain’s special batter coating ensures that each bite is an exquisite treat, making it nearly impossible to resist finishing the plate in one satisfying go.
These two new products are being introduced through Digital Video Campaigns (DVCs) that emphasize their deliciousness, irresistibility, and universal appeal. Additionally, exciting consumer contests and influencer collaborations are on the horizon to sustain the buzz around these launches. Moreover, a unique Out-of-Home (OOH) campaign featuring Popcorn Fries can be spotted at bus shelters in major cities, further spreading the word about these delightful additions to the McCain portfolio.
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