Horlicks India, one of the leading brands in the health food drink category is foraying into the gummies segment. Horlicks Nutri Gummies have been scientifically designed to meet the demands of children who are 2 years and above. Packed with 12 key vitamins and minerals such as Vit A, Vit B1, Vit 5, Vit B6, Vit B7, Vit B12, Vit C, Vit D, Vit E, Iodine, Iron, and Zinc. Nutri Gummies contains essential nutrients to support kids nutritional requirements, the company said.
New-age Indian parents nowadays are worried about providing their children with the optimal nutrition, particularly during their formative years. The best strategy for promoting optimal health of a child is to wisely incorporate nutrient-rich vegetables into their diet. Eating a lot of these vegetables might be easier said than done for picky eaters. For times when children may need a little extra support from fussy eating and growth spurts, these easy to chew, non-sticky gummies help bridge those nutritional gaps. The company claims that just 2 gummies a day provide Iron as in ½ a bowl of spinach, Vitamin C as in one tomato, Vitamin A as in one carrot, Zinc as in one bowl of peas along with other vitamins.
Horlicks Nutri Gummies is free of preservatives and has no added sucrose, no artificial colours or artificial flavours, and no gelatin.
Commenting on the launch, Krishnan Sundaram, vice president, Nutrition Category, HUL said, “Investing in the health and nutrition of our children’s future is more critical than ever, and Horlicks is committed to supplying the next generation – our children with vitamins and minerals that support their developing bodies and brains. We wanted to create a product that was fun to eat, but also ensure it had nutritionally superior offerings. Nutri Gummies are designed to take the guesswork out of parenting by providing essential vitamins and minerals along with immunity- supporting ingredients. With Nutri Gummies, we aim to deliver exactly what picky eaters require.’’