Co-Founder – Ayaachi Superfoods, Plant-Based Beverage & Food Brand

About Ayaachi: Ayaachi is the brainchild of Acharya Prashant, India’s most influential vegan, born out of the idea to make plant-based food complete in nutrition, natural, and affordable for all. Established in 2021, Ayaachi started producing and developing plant-based milk. After a meticulous development process spanning over two years, we have successfully created India’s most nutritious, tastiest, natural, and affordable plant-based milk.

We conducted a pilot program in Panipat and the NCR region for over two years, and now our commercial factory is nearly ready for production.
Founder’s Vision: Our Founder, Parvinder Singh, excels in the realms of Fashion, Textiles, and Food Sustainability. His mission is to craft affordable, innovative solutions that resonate with both our plates, planet, and our

Location: Panipat, Haryana (Initially); Hybrid position between Panipat &
NCR (Once manufacturing is established)

• Team Building:
• Build and lead a high-performing team to execute the company’s vision and mission.
• Foster a culture of innovation, collaboration, and excellence within the organization.
• Brand Building:
• Develop and execute comprehensive brand-building strategies to establish Ayaachi as a leading plant-based beverage and food brand.
• Create and implement marketing campaigns to increase brand awareness and customer engagement.


  • Oversee the establishment and scaling of plant-based beverage and food
    manufacturing operations.
  • Ensure production processes meet quality standards and regulatory

Marketing and Distribution:

  • Develop and execute marketing and distribution strategies to drive sales
    and revenue growth.
  • Establish and manage distribution networks to ensure product
    availability and visibility.


  • Proven experience and a strong network in the plant-based beverage
  • Experience in plant-based beverage manufacturing, marketing,
    distribution, and brand building.
  • Experience in leading a team and building successful brands from the
    ground up.

Entrepreneurial Spirit:

  • Entrepreneurial mindset with a track record of driving results and taking
  • Experience in launching and scaling entrepreneurial ventures is

Leadership Skills:

  • Strong leadership and people management skills.
  • Ability to inspire and motivate teams to achieve their goals.

Mission Alignment:

  • Passion for health, nutrition, and sustainability.
  • Commitment to the vision of making plant-based food complete in
    nutrition, natural, and affordable for all.
  • Remuneration will be a mix of fixed and variable components.
  • Exceptional candidates with a great roadmap for brand equity can be
    considered for additional benefits.
  • Bachelor’s degree in business administration, Marketing, Food Science,
    or a related field.
  • MBA or equivalent degree is preferred.
    If you are passionate about plant-based foods and beverages, committed to
    sustainability, and have the skills, experience, and network to lead the
    development of Ayaachi into a leading plant-based beverage and food brand,
    we’d love to hear from you. Join us in creating a healthier and more sustainable
    future for all!

🏅 Food safety training & certification  programs

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