The Magnum Ice Cream Company (TMICC) has launched a 13,000-square-foot Research, Design & Innovation (RD&I) Centre in Whitefield, Bengaluru, marking a significant investment in India’s fast-growing ice cream sector.
The newly established facility will drive innovation for Kwality Wall’s (India) Limited and its portfolio of leading brands, including Cornetto, Magnum, Carte D’Or, Feast, and Twister. Designed as a modern innovation hub, the centre combines advanced laboratories, a digitally enabled pilot plant, packaging development capabilities, and consumer research to accelerate product creation.
Speaking on the development, Chitrank Goel, Deputy Managing Director, Kwality Wall’s (India) Limited, said the centre will help the company introduce products that better match the preferences of Indian consumers while reducing the time taken to bring new ideas to market. He added that the investment reinforces the company’s commitment to building a strong and future-ready ice cream business in the country.
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The Bengaluru facility will support every stage of product development, from recipe formulation and sensory evaluation to packaging innovation, cold-chain testing, and climate performance assessments. It is equipped to develop a diverse range of products, including cups, cones, sticks, kulfi, and premium ice cream cakes.
According to Zbigniew Lewicki, Chief Research, Development & Innovation Officer at TMICC, India has emerged as one of the company’s most promising markets due to its rapidly changing consumer preferences and increasing demand for innovative frozen desserts. He noted that the new centre will collaborate closely with TMICC’s global R&D hubs in Colworth, United Kingdom, and Istanbul, Türkiye, enabling faster knowledge sharing and product innovation.
The launch of the Bengaluru RD&I Centre highlights TMICC’s long-term strategy of investing in local research capabilities, accelerating innovation, and delivering products that are tailored to the unique tastes and preferences of Indian consumers.
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