PepsiCo has officially introduced a new corporate brand identity, marking the first major redesign of its corporate look in nearly 25 years. The rebrand represents more than a visual change—it’s a statement of transformation, optimism, and forward-thinking ambition that aligns with PepsiCo’s vision for the future.
From Pepsi Roots to a Global Powerhouse
Founded 60 years ago with the merger of two iconic brands—Pepsi and Lay’s—PepsiCo has grown into a global powerhouse with over 500 brands under its umbrella, including Tostitos, Gatorade, Quaker, Siete, and poppi. With more than 300,000 employees worldwide, the company’s products now reach every corner of the globe, from local shops in Kansas to the streets of São Paulo and Shanghai.
Despite this massive growth, PepsiCo’s corporate identity had remained unchanged for nearly a quarter of a century. The new brand identity aims to modernize and unify the company’s image, highlighting the depth and diversity of its portfolio.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,”
— Ramon Laguarta, Chairman and CEO, PepsiCo.
A Design Rooted in Purpose
At the heart of the new logo lies the letter “P”, a nod to PepsiCo’s heritage. However, the design goes beyond nostalgia—it’s shaped by surrounding forms that symbolize consumer centricity, sustainability, and great taste. The “P” becomes visible only when these elements unite, reflecting PepsiCo’s belief that purpose emerges through connection.
The color palette takes inspiration from the real world — the rich earth, refreshing beverages, and vibrant tones that embody PepsiCo’s dedication to people and the planet. The custom lowercase typeface adds a modern, approachable touch that reflects the company’s consumer-focused ethos.
Beneath it all lies a smile — a simple, universal symbol that ties back to PepsiCo’s refreshed mission:
“Food. Drinks. Smiles.”
“Our refreshed brand is a beautiful expression of who we are today and what we aspire to be,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers — and that obsession fuels our growth.”
Rolling Out the New Look
The new identity will first appear on PepsiCo.com and across the company’s global social media channels, including LinkedIn, Instagram, YouTube, and TikTok. Over time, it will extend to product packaging, workplaces, and corporate signage, connecting the company’s diverse brand family under one cohesive look.
PepsiCo’s transformation underscores a clear message — the company isn’t just evolving visually but reaffirming its purpose-driven approach, centered on innovation, sustainability, and human connection.
As PepsiCo puts it best:
“Smiles are the signature of our success and the currency of our growth.”
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