The company has launched a high-intensity campaign for the new offering targeting consumers across India.
Parle Agro has launched a new campaign to announce the introduction of new variant to their flavoured milk portfolio – Smoodh Hazelnut Chocolate.
The new offering is the fourth addition to Parle Agro’s dairy beverage range.
Commenting on the launch of the new flavour, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “We are delighted to introduce Smoodh Hazelnut Chocolate and bring the rich taste of hazelnut and chocolate to consumers across India. This offering is another unique innovation from Parle Agro and we are confident it’ll see much love and acceptance from consumers.”
Parle Agro has launched a high-intensity campaign for the new offering targeting consumers across India. This includes visibility in 90+ channels, digital platforms as well as across one-third of cinemas across India.