Bisleri International, India’s leading packaged drinking water brand, launched three flavours of its carbonated drink –Bisleri Pop (orange-flavoured carbonated drink), Bisleri Rev (cola-flavoured carbonated drink), and Bisleri SpyciJeera.
The flavours will be available in 160ml and 600ml across general and modern trade stores soon.
Each of the beverages have a unique and strong flavour that complements its functional stimulation, the company said in a statement.
Commenting on the launch, Jayanti Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd said, “Bisleri International has a strong heritage of launching iconic products in the country. Taking the legacy forward, we have launched a range of refreshing carbonated soft drinks that would appeal to the young, modern consumers’ tastebuds. Today’s youth are enjoying OTT platforms as they produce interesting and evolved programming.
“Keeping this in mind, we have launched a new campaign with actors who are currently a sensation on the OTT platforms. They have a strong connect with the youth. We are confident that our campaign will resonate with the GenZ’s who are constantly looking at exploring newer products and creating a niche for themselves.”
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