Building on over a decade of market leadership in calcium supplementation, Shelcal Total marks Torrent Pharma’s strategic expansion beyond traditional pharmaceutical products. The supplement is aimed at adults seeking holistic nutrition, especially in the face of poor dietary habits and increasing lifestyle-related deficiencies.
“As health awareness increases and more adults are in need of convenient holistic nutrition, the demand for trusted, convenient solutions is only accelerating,” said Amal Kelshikar, Chief Commercial Officer of Torrent Pharma’s India Business. “Shelcal Total is our answer to that need.”
A Growing Market Opportunity
India’s nutritional supplements market was valued at nearly $43 billion in 2024 and is expected to grow at a CAGR of 8.1% through 2030. Powdered supplements currently account for 38% of the market, thanks to their enhanced bioavailability and convenience.
What Shelcal Total Offers
Shelcal Total is:
- Vegetarian
- Sugar-free
- Scientifically formulated
Each serving contains:
- Calcium, Magnesium, Vitamin D3, and K2 – for bone health
- Glucosamine and Bamboo Shoot Extract – for joint support
- Proteins, vitamins, and minerals – to support muscle and overall health
The product will be available in vanilla and dark chocolate flavours, in 200 gm and 400 gm packs, across retail pharmacies and major e-commerce platforms.
Certified nutritionist Nmami Agarwal noted that it’s “a practical, science-backed solution for busy professionals and aging adults who struggle to meet their nutritional needs through diet alone.”
A New Chapter for Shelcal
The launch of Shelcal Total signifies a broader consumer wellness strategy by Torrent Pharma. The Shelcal brand had earlier ventured into gummies, and now with this supplement powder, it seeks to tap into the demand for daily nutrition solutions that go beyond traditional pills. With a presence in over 50 countries and ranked seventh in India’s pharmaceutical market, Torrent Pharma is positioning itself as a major player in preventive health and wellness.
Torrent Pharmaceuticals Ltd has officially made its foray into India’s fast-growing adult nutrition segment with the launch of Shelcal Total, a scientifically formulated nutritional supplement powder under its trusted Shelcal brand.
Building on over a decade of market leadership in calcium supplementation, Shelcal Total marks Torrent Pharma’s strategic expansion beyond traditional pharmaceutical products. The supplement is aimed at adults seeking holistic nutrition, especially in the face of poor dietary habits and increasing lifestyle-related deficiencies.
“As health awareness increases and more adults are in need of convenient holistic nutrition, the demand for trusted, convenient solutions is only accelerating,” said Amal Kelshikar, Chief Commercial Officer of Torrent Pharma’s India Business. “Shelcal Total is our answer to that need.”
A Growing Market Opportunity
India’s nutritional supplements market was valued at nearly $43 billion in 2024 and is expected to grow at a CAGR of 8.1% through 2030. Powdered supplements currently account for 38% of the market, thanks to their enhanced bioavailability and convenience.
What Shelcal Total Offers
Shelcal Total is:
- Vegetarian
- Sugar-free
- Scientifically formulated
Each serving contains:
- Calcium, Magnesium, Vitamin D3, and K2 – for bone health
- Glucosamine and Bamboo Shoot Extract – for joint support
- Proteins, vitamins, and minerals – to support muscle and overall health
The product will be available in vanilla and dark chocolate flavours, in 200 gm and 400 gm packs, across retail pharmacies and major e-commerce platforms. Certified nutritionist Nmami Agarwal noted that it’s “a practical, science-backed solution for busy professionals and aging adults who struggle to meet their nutritional needs through diet alone.”
A New Chapter for Shelcal
The launch of Shelcal Total signifies a broader consumer wellness strategy by Torrent Pharma. The Shelcal brand had earlier ventured into gummies, and now with this supplement powder, it seeks to tap into the demand for daily nutrition solutions that go beyond traditional pills.
With a presence in over 50 countries and ranked seventh in India’s pharmaceutical market, Torrent Pharma is positioning itself as a major player in preventive health and wellness.
📢 Be Aware, We never charge any consultancy fee for jobs.
📲 Foodtech Network WhatsApp Jobs Group
Click to join WhatsApp group
👥Free Membership (For Jobs, Internship and Training)
Membership registration
⚙️ Food Entrepreneurs & Startups (For business owners)
Our services (Free and Paid)
📱 Food safety training and certification.
Download our App, Foodtech Network
