Reliance Consumer announces strategic tie-up with Lanka-based biscuit brand Maliban

Reliance Consumer Products (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures (RRVL), announced a strategic partnership with Sri Lanka headquartered Maliban Biscuit Manufactories (Maliban).

Maliban, a heritage brand and household name in Sri Lanka, is a pioneering biscuit manufacturer well known for last 70 years for its range of quality products including biscuits, crackers, cookies and wafers. In addition, the company has expanded its products reach to global markets and exports to over 35 countries across 5 continents.

Speaking on the association, Isha Ambani, executive director, Reliance Retail Ventures, said, “With a leading market position, Maliban has deep-rooted heritage and credibility. With this strategic partnership between RCPL and Maliban, we will not only be strengthening our FMCG portfolio through a great brand but will also be able to offer an excellent value proposition through quality products to our Indian consumers. Being the custodian of several widely known global brands in India, Reliance is well-positioned to further expand the excellent consumer equity and reach that Maliban has built over 70 years.”

RCPL’s vision is to bring to Indian consumers a bouquet of domestic and globally recognised consumer brands and product choices that offer superior value proposition with exceptional quality. RCPL launched its packaged consumer products brand, ‘Independence’ in December 2022 and is creating a distinct and dedicated retail distribution network for its fast-expanding FMCG portfolio.

Speaking on the partnership with RCPL, Kumudika Fernando, Group managing director, Maliban, said, “We are delighted to announce that Reliance Consumer Products has chosen to partner with Maliban, a testimony to our dedication for upholding the highest quality standards for almost 70 years. The complementary strengths of our two organisations will enable us to bring the unique and highly sought-after tastes of Maliban to India’s discerning consumers. We look forward to collaborating with Reliance Consumer Products towards this shared objective to provide Indian consumers with world-class products.”

With this partnership, Reliance and Maliban will develop unique value propositions that will strengthen RCPL’s portfolio in the biscuit segment.

🔔👥 WhatsApp Join our groups for regular updates (Jobs, News, Training etc) If you are already in our groups, please don’t join. All Groups are same. & Be aware, we never charge any consultancy fee for jobs.

🔬👩‍🎓 Join Food safety Training Programs (Online/Offline)
🖥️ CQI & IRCA certified Lead auditor
🖥️ Food safety Internal Auditor
🖥️ Food safety Level 1 training
🖥️ FSSAI FOSTAC training
🖥️ Internship program

Leave a Reply

Your email address will not be published. Required fields are marked *

adana escort , adıyaman escort , afyon escort , ağrı escort , aksaray escort , amasya escort , ankara escort , antalya escort , ardahan escort , artvin escort , aydın escort , balıkesir escort , bartın escort , batman escort , bayburt escort , bilecik escort , bingöl escort , bitlis escort , bolu escort , burdur escort , bursa escort , çanakkale escort , çankırı escort , çorum escort , denizli escort , diyarbakır escort , düzce escort , edirne escort , elazığ escort , erzincan escort , erzurum escort , eskişehir escort , gaziantep escort , giresun escort , gümüşhane escort , hakkari escort , hatay escort , ığdır escort , ısparta escort , istanbul escort , izmir escort , karabük escort , karaman escort , kars escort , kastamonu escort , kayseri escort , kilis escort , kırıkkale escort , kırklareli escort , kırşehir escort , kocaeli escort , konya escort , kütahya escort , malatya escort , manisa escort , maraş escort , mardin escort , mersin escort , muğla escort , muş escort , nevşehir escort , niğde escort , ordu escort , osmaniye escort , rize escort , sakarya escort , samsun escort , şanlıurfa escort , siirt escort , sinop escort , şırnak escort , sivas escort , tekirdağ escort , tokat escort , trabzon escort , tunceli escort , uşak escort , van escort , yalova escort , yozgat escort , zonguldak escort , kadıköy escort , şişli escort , tuzla escort , bornova escort , didim escort , serdivan escort