Nestlé India sharpens focus on millet-based offering, Expand its portfolio launches Nestlé a+ Masala Millet

Nestlé is exploring opportunities to provide consumers with more diverse food choices that incorporate different types of ancient grains such as millet and sorghum. In India, the company recently launched a range of a+ Masala millet-based porridges that are tasty and nutritious.

The a+ Masala millet porridges are tailored to local nutritional needs and tastes and are made with a blend of locally sourced ingredients including bajra (pearl millet), barley, vegetables, and a variety of 10 spices. They come in two delicious variants that can be prepared in just 2 minutes: Tangy Tomato and Veggie Masala. Both flavors are high in fiber, free of preservatives, and contain 30% fewer calories compared to commonly consumed cereal-based breakfast recipes.

The products were initially developed by a team of Nestlé employees at the company’s R+D Accelerator, located at the research and development center in Manesar, India. The accelerator acts as a regional platform for students, start-ups, and employees to go from idea to shop test in only a few months through leveraging Nestlé’s extensive food and beverage innovation expertise and infrastructure.

Following a successful shop test that was conducted in the New Delhi – National Capital Region (NCR) last December, the a+ Masala millet porridges have now launched commercially in an expanded range of stores within the region, with more areas to follow later.

Jagdeep Marahar, Head of Nestlé’s R&D center in Manesar, India says: “Millets are traditional grains known for their high nutritional value and their potential sustainability benefits. We are exploring innovation opportunities with start-ups, while partnering with local research institutions to encourage the utilization of millet in different types of food and beverage products.”

The new porridges carry an endorsement logo from the Indian Institute of Millets Research (IIMR) on-pack. Recognizing the potential of millets, the Nestlé R&D center in India, also signed a memorandum of understanding with the Nutrihub-IIMR earlier this year.

The collaboration aims to advance science and technology for millet manufacturing, to substantiate the nutrition and health benefits of millets in different products and to explore regenerative agriculture practices. Furthermore, the initiative aims to support local start-ups that are working in millet innovation.

🔊 Be Aware, We never charge any consultancy fee for jobs.

📲 Foodtech Network WhatsApp Jobs Group
🔗 WhatsApp Groups
🖥 Food Safety Training programs
🔗 https://bit.ly/3fbjKRz
📈 Food Entrepreneurs & Startups (Our services)
🔗 https://bit.ly/3JDyPIN

Comments

  • Rinku Singh
    October 8, 2023

    I love this company and product.
    My interest in Nestlé in this job

Leave a Reply

Your email address will not be published. Required fields are marked *

adana escort , adıyaman escort , afyon escort , ağrı escort , aksaray escort , amasya escort , ankara escort , antalya escort , ardahan escort , artvin escort , aydın escort , balıkesir escort , bartın escort , batman escort , bayburt escort , bilecik escort , bingöl escort , bitlis escort , bolu escort , burdur escort , bursa escort , çanakkale escort , çankırı escort , çorum escort , denizli escort , diyarbakır escort , düzce escort , edirne escort , elazığ escort , erzincan escort , erzurum escort , eskişehir escort , gaziantep escort , giresun escort , gümüşhane escort , hakkari escort , hatay escort , ığdır escort , ısparta escort , istanbul escort , izmir escort , karabük escort , karaman escort , kars escort , kastamonu escort , kayseri escort , kilis escort , kırıkkale escort , kırklareli escort , kırşehir escort , kocaeli escort , konya escort , kütahya escort , malatya escort , manisa escort , maraş escort , mardin escort , mersin escort , muğla escort , muş escort , nevşehir escort , niğde escort , ordu escort , osmaniye escort , rize escort , sakarya escort , samsun escort , şanlıurfa escort , siirt escort , sinop escort , şırnak escort , sivas escort , tekirdağ escort , tokat escort , trabzon escort , tunceli escort , uşak escort , van escort , yalova escort , yozgat escort , zonguldak escort , kadıköy escort , şişli escort , tuzla escort , bornova escort , didim escort , serdivan escort