Danone is reportedly set to increase its stake in Epigamia—India’s popular Greek yogurt and health food brand—from 30% to 60% by acquiring shares from Belgian investment firm Verlinvest.
Epigamia, operated by Mumbai-based Drums Food International, has carved a strong niche in the urban wellness market with its Greek yogurts, smoothies, and protein shakes. The brand competes with heavyweights like Amul, Mother Dairy, Nestlé, and a rising wave of D2C health brands, selling through general trade, e-commerce platforms, quick commerce apps, and its own digital storefront.
With Indian consumers, particularly in urban centers, showing a growing appetite for nutritious and functional foods, the wellness segment has become a magnet for investment.
Danone’s renewed interest in Epigamia comes after its initial investment of ₹182 crore in 2019 through Danone Manifesto Ventures, alongside co-investors such as Samina Vaziralli of Cipla and Deepika Padukone’s KEA Enterprises. The brand’s value has since soared to ₹1,250 crore, reflecting both market potential and growing consumer loyalty.
Danone’s move to take majority control signals confidence in India’s evolving food landscape—and in Epigamia’s potential to lead the health-focused dairy and snack segment.
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