The Indian Poultry Alliance (IPA), a subsidiary of the Allana Group, has announced a major investment of ₹300 crore in Bihar to develop a large-scale, fully integrated poultry project. The initiative aims to significantly strengthen poultry production capacity while ensuring a stable and efficient supply of poultry products to eastern and northeastern India, including the Northeast and West Bengal markets.
According to the company, the proposed project will cover the entire poultry value chain, making it one of the most comprehensive poultry infrastructure developments in the region. The integrated complex will include breeder farms, hatcheries, feed manufacturing units, and modern poultry processing facilities. By bringing all these operations under one umbrella, IPA aims to improve production efficiency, maintain consistent quality standards, and scale up output to meet rising demand.
Fauzan Alavi, Director at the Allana Group, said that the project will cater to both institutional buyers and end consumers. The distribution strategy will span multiple channels, including food service operators, e-commerce platforms, quick-commerce players, and a mix of B2B and B2C networks. This multi-channel approach is expected to strengthen IPA’s market presence and improve last-mile availability of poultry products.
The investment is also expected to deliver significant socio-economic benefits for Bihar. Industry observers note that the project will create direct and indirect employment opportunities, enhance local poultry infrastructure, and support farmers through better integration with organized supply chains. Access to modern processing facilities and assured market linkages could help improve farmer incomes and reduce supply volatility.
With poultry consumption steadily increasing in eastern and northeastern India, experts believe IPA’s ₹300 crore investment will play a crucial role in improving supply stability, reducing logistics bottlenecks, and meeting the region’s growing protein demand. The project further underlines the Allana Group’s long-term commitment to strengthening India’s agri-food ecosystem through large-scale, integrated investments.
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