Farm Ops Excellence Lead – DS Group

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG (Fast Moving Consumer Goods) conglomerate with strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. The Group continues to build successful brands across diverse business categories to delight the consumers, while the undeterred pursuit for ‘Quality & Innovation’ ensures consumer loyalty and satisfaction.

Guided by a clear set of values and built on a strong foundation of collective good, Corporate Social Responsibility is an integral part of the Group’s business objectives. The Group works on projects across the country to achieve this objective with a focus on critical areas such as Water, Livelihood and Education. These initiatives have a transformational impact on communities. Active participation from stakeholders is sought, while creating awareness and during the implementation to ensure long term sustainability of the projects. Future-focused, the Group has been steadily expanding its ‘green’ initiatives, including Energy and Water Conservation, to reflect its response to what the world needs and its own role as a committed corporate citizen.

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The Group’s portfolio is extensive and diverse with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail, Tobacco businesses and also has other investments. Starting from the core business of Flavours and Fragrances, the first step was creation of a masterpiece, ‘BABA’, India’s first branded chewing tobacco. That was the beginning of the success story and since then it has maintained its market leadership in the chewing tobacco segment with brands ‘BABA’ and ‘Tulsi’


To be a leading quality & innovation driven global conglomerate. Innovation: Creative, Out of box thinking, doing things in newer, better, cost effective & efficient way.


We are constantly striving to achieve excellence in all our endeavors to create sustainable value for our stakeholders and the community at large. Excellence: State of Superiority in virtue with respect to Product or Service
quality and Touch Point Management. Value: Creating tangible benefit, both financial & non- financial. Stakeholders: Investors, Bankers & Financial Institutions, Consumers, Channel
Partners; Supplier & Business Partners. Employees, Regulatory Bodies and Government.

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Our Core Values
  • Empathy, Sympathy & Compassion: Humane, Caring, Thoughtful, Tolerant and listens to people
  • Mutual Trust & Respect: Belief in self, team, system, business partners, customers. High value to feelings and emotions of people.
  • Transparency: Fairness in all actions and communications dealing with employees & stake holders
  • Openness: Encourage honest feed back, patient hearing to negatives, communicate bad news quickly, promote truthfulness
  • Honesty & Integrity: Financial honesty, Ethical behavior, Fair practice, Commitment, Non-opinionated & unbiased commenting on issues.
  • Relationship: Creating an environment, which would perpetuate harmonious associations with employees, associates, partners and other stake holders.

  • Business : AGRI
  • Reporting to : Top Management
  • Education : PhD in Agri science from tier-1 institutes (IISc, ICAR etc in India and others abroad)

Required Skills & Experience :

  1. 10-15 years of work experience in Agri business with practical experience of managing multiple farms
  2. Proven track record of delivering best-in-class farm output and yields
  3. Experience of working with multiple teams
  4. Awareness of Indian Agri landscape – soils, crops, weather etc.
  5. Comfortable with travelling across farm sites

Primary Objectives of Position: Looking for a senior leader in the role of Farm Ops Excellence Lead to build out a Centre of Excellence in Farm Operations across multiple sites and collaborate with business unit teams to run the farms in the most efficient method

Job Profile :

  1. The candidate will be part of a fast-paced start-up like team and will have the chance to create best-in-class farm management practices
  2. Work closely with the R&D lead and Agri Business unit head
  3. The business aspirations are to create a 500+Cr company with a global footprint within the first 2-3 years of operations and will require an entrepreneurial and dynamic leadership team to take on the mandate for the business build.

Key Accountabilities:

Planning & Strategy:

  • Prepare a detailed annual crop calendar for each land parcel under management, in line with the annual business strategic and operating plans
  • Prepare POP (Package of Practices) containing crop calendars, plan for plant upkeep etc. for all land parcels
  • Oversee farm operations planning in line with best-in-class farm management practices
  • Prepare roadmap for implementing latest technological developments on farms
  • Forecast yield of each crop to support P&L planning for each business unit

Achieve target operating metrics:

  • Monitor on-field operations and compare the same against the plans
  • Identify the best practices and gaps and revise plans based on benchmarks across site locations
  • Codify learnings and translate them into actionable insights for field operations teams
  • Support in commercial deployment of R&D of compelling technological solutions that optimize costs and yields

Knowledge sharing:

  • Oversee training of farm teams on the latest developments – agronomical practices, technological advances, etc. – to ensure best-in-class farm management
  • Work with various agriculture research agencies (companies, universities etc.) and vendors of new age Agri technologies to explore & adopt best-in-class farm management practices

Collaborate across team:

  • Understand requirements of business and work with R&D to operationally think through the best practices and methods to achieve yield, cost, results
  • Ensure farm practices are being consistently adhered to across sites
  • Advise and collaborate with business unit teams to implement planned farm activities

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