Anmol Industries Limited, one of India’s well-known packaged food companies, has further strengthened its snacking portfolio with the launch of two new sweet treats — Anmol Cream Roll and Anmol Mango Swiss Roll. The new products are aimed squarely at value-conscious consumers who want tasty, everyday indulgences without paying a premium price.
The Anmol Cream Roll has been developed to deliver a soft, creamy bite with a smooth texture, making it suitable for consumers across age groups. Whether as a quick snack between meals, a school-time treat, or an evening indulgence with tea, the product is positioned as a simple yet satisfying option.
Adding a fruity twist to the range, the Anmol Mango Swiss Roll blends the rich comfort of a classic Swiss roll with the sweet, tropical flavour of mango. The familiar format combined with a popular Indian fruit flavour is expected to resonate strongly with consumers who enjoy affordable dessert-style snacks.
Commenting on the launches, Aman Choudhary, Executive Director – Marketing at Anmol Industries Limited, said the company continues to focus on “enjoyable flavours, reliable quality and easy accessibility” for consumers across the country. He added that the new rolls are designed for “simple, everyday indulgence without stretching the pocket,” reinforcing Anmol’s value-driven approach to product innovation.
Both products are manufactured at Anmol’s own production facilities, ensuring consistent quality, freshness, and hygiene standards. Leveraging the company’s extensive distribution network, the Cream Roll and Mango Swiss Roll are set to reach not just major urban markets but also smaller towns and rural areas, where demand for affordable packaged snacks continues to grow.
Industry observers note that the launches align well with current consumer trends, as shoppers increasingly look for pocket-friendly snacks that fit seamlessly into daily routines. With competition intensifying in the packaged snacks space, strong value propositions backed by trusted brands are becoming key to retaining loyalty and attracting new buyers.
With the addition of the Cream Roll and Mango Swiss Roll, Anmol further strengthens its reputation as a household FMCG brand offering accessible indulgence. As these products begin appearing on retail shelves nationwide, consumers will have more affordable options to satisfy their sweet cravings without compromise.
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