Parag Milk Foods, a leading dairy FMCG brand in India, has announced a substantial investment of ₹400 crore over the next 3–4 years to power its next growth phase, with an emphasis on scaling up new-age and value-added dairy segments.
Doubling Cheese Production and Expanding Brand Portfolio
A major highlight of the expansion includes doubling cheese production capacity from 60 tonnes to 120 tonnes, as the company sharpens its focus on high-demand value-added products. Key consumer brands such as Gowardhan, Go, Avvatar, and Pride of Cows will be at the forefront of this push, with accelerated product launches aimed at the ready-to-eat and functional nutrition segments.
The company’s vegetarian whey protein brand, Avvatar, which has seen a 6X growth in the past three years, is now preparing to enter two to three new categories, including protein-based snacks and chips. To further widen its consumer reach, Parag Milk Foods also plans to expand Avvatar’s distribution via e-commerce platforms and modern retail outlets.
₹70–80 Crore Boost for Premium Milk Brand ‘Pride of Cows’
As part of the ₹400 crore investment, Parag is allocating ₹70–80 crore towards scaling its premium milk brand Pride of Cows, through the expansion of Bhagyalaxmi Dairy Farm. The goal is to achieve a daily milk output of 2.5 lakh litres by 2027.
To support this growth, the company will set up a 500-acre greenfield dairy facility at Bota, Nashik, with the capacity to house up to 20,000 cows. This new site will integrate renewable energy systems and adopt sustainable water practices, reinforcing Parag’s commitment to environmentally responsible dairy farming.
📢 Be Aware, We never charge any consultancy fee for jobs.
📲 Foodtech Network WhatsApp Jobs Group
Click to join WhatsApp group
👥Free Membership (For Jobs, Internship and Training)
Membership registration
⚙️ Food Entrepreneurs & Startups (For business owners)
Our services (Free and Paid)
📱 Food safety training and certification.
Download our App, Foodtech Network
