New Product Development (NPD) Training is a structured learning program designed to help participants understand, plan, develop, test, and launch new food products successfully while ensuring food safety, quality, regulatory compliance, and market acceptance.
In the food industry, NPD training explains how an idea is converted into a safe, compliant, and commercially successful product. In this training following topic will be covered:
1. Idea / Concept Generation
- Identification of new product ideas
- Sources:
- Consumer needs & trends
- Market gaps
- Regulatory requirements
- Innovation & technology inputs
2. Idea Screening
- Preliminary evaluation of ideas
- Screening based on:
- Market potential
- Technical feasibility
- Regulatory compliance
- Cost & profitability
- Shortlisting viable concepts
3. Concept Development & Evaluation (Feasibility Study)
- Detailed product concept development
- Feasibility assessment:
- Technical feasibility
- Commercial viability
- Raw material availability
- Regulatory & food safety compliance
- Go / No-Go decision
4. Prototype / Product Development
(Lab Scale / Pilot Scale)
- Development of prototype samples
- Bench-scale and pilot-scale trials
- Initial sensory evaluation
- Process parameter identification
5. Product Formulation (R&D – Lab Scale)
- Finalization of formulation
- Ingredient optimization
- Cost optimization
- Shelf life & stability considerations
6. Capability, Process & Supply Evaluation
- Manufacturing capability assessment
- Process validation & scalability
- Supply chain evaluation:
- Raw materials
- Packaging materials
- Vendor reliability
7. Manufacturing Trials
- Trial production runs
- Equipment & process validation
- Quality & consistency checks
- Yield & wastage analysis
8. Consumer Testing / Internal Evaluation
- Internal sensory panels
- Consumer testing
- Market survey & feedback collection
- Performance evaluation against expectations
- Review & reformulation (if required)
9. Competition Benchmarking
- Comparison with existing market products
- Evaluation parameters:
- Taste & quality
- Price positioning
- Packaging & shelf life
- Nutritional value & claims
- Differentiation strategy
10. Product Launch
- Commercial manufacturing roll-out
- Market launch execution
- Post-launch monitoring:
- Quality consistency
- Consumer feedback
- Market performance
11. Review & Re-Launch (if required)
- Performance review
- Reformulation / repackaging / repositioning
- Product re-launch strategy
Real Product Formulation Examples (Awareness Level)
Introduction to base formulations (no confidential data)
- Biscuits
- Cakes
- Snacks
- Wafers
- Chocolates
- Candies
Objective: Understanding ingredient functionality, not full recipes.
Key Takeaway
NPD is a structured, iterative, and cross-functional process ensuring:
- Food safety & regulatory compliance
- Consumer acceptance
- Commercial success
- Sustainable growth in FMCG food industry
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