The move builds on Licious’ proven success in transforming India’s meat and seafood supply chain—traditionally dominated by informal players—into a more organised and reliable ecosystem.
By leveraging its expertise in:
- Hygiene-led processing
- Strict quality control
- Cold-chain logistics
- Consistency at scale
Licious now plans to replicate the same model in the momos category, addressing long-standing concerns around sourcing, freshness, and food safety.
🥟 Why Momos?
Momos have emerged as one of the fastest-growing snack-meal formats in urban India. Their popularity stems from:
- Convenience and quick preparation
- Strong flavour appeal
- Versatility across fillings and formats
They also align with evolving consumer habits, where traditional meals are increasingly replaced by convenient, protein-rich snack options.
However, the largely unorganised nature of the market has created a trust gap—especially around meat quality and hygiene—something Licious aims to fix.
💬 What Licious Says
Tavleen Bhatia, Business Head – Value Added Category at Licious, shared:
“Momos are one of the most loved food formats in the country, but the category has not always been matched by equally strong quality standards, especially in meat. At Licious, we saw an opportunity to change that.”
She added that the goal is to deliver bold taste, premium quality, and complete trust, with products made from premium chicken cuts and clean ingredients—free from MSG, soya fillers, and palm oil.
🍽️ Product Range & Key Features
The new Licious Momos range launches with four variants:
- Loaded Chicken
- Korean Chicken
- Cheesy Chicken
- Chunky Prawn
Each product is built around four core promises:
- Meaty: Higher meat content with thinner outer layer
- Pure: No scraps or fillers
- Juicy: Designed for a richer, satisfying bite
- Clean: No preservatives, no MSG
💰 Pricing & Availability
Starting at ₹199, Licious Momos are available in pack sizes of 8 and 20 pieces.
They are currently live across major Indian cities including:
- Bangalore
- NCR
- Mumbai
- Hyderabad
- Kolkata
- Chennai
- Pune
- Chandigarh
Consumers can purchase them via the Licious app, website, and select offline stores in Bangalore and Mumbai.
📊 The Bigger Picture
Licious’ entry signals a larger shift in India’s ready-to-eat and convenience food space—where organised brands are stepping in to upgrade traditionally informal categories.
If successful, this move could:
- Redefine quality benchmarks in the momos segment
- Accelerate formalisation of street-food categories
- Strengthen consumer trust in packaged convenience foods
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