ITC Limited’s luxury chocolate brand Fabelle Exquisite Chocolates has just introduced its Fabelle Kunafa Chocolate Collection, a blend of Middle Eastern dessert heritage and modern Indian chocolate innovation. Developed after months of research inside Dubai’s patisseries, the collection features three rich variants — Milk Pistachio, Pistachio Dark (64%), and Pecan Dark Kunafa — each engineered for layered textures and nut-based indulgence.
The launch signals a bigger shift in India’s premium confectionery market: fusion desserts are becoming the new identity of high-end snacking.
Why Fusion Desserts Are Shaping India’s Premium Snacking Trends
1. Consumers Want Global Flavours, Delivered Locally
Urban Indian consumers—especially Gen Z and millennials—are exploring global cuisines but still crave familiarity. Fusion desserts bridge that gap. A Middle Eastern classic like kunafa wrapped in fine Indian chocolate delivers novelty without feeling foreign.
2. Premium Snacking Is Now About “Experience”, Not Just Taste
Fabelle’s layered textures, roasted nuts, and crafted fillings tap into the demand for experience-led snacking. Consumers today look for:
- multi-layer bites
- storytelling behind the product
- artisanal craftsmanship
Fusion formats allow brands to offer all three.
3. Research-Led Innovation Builds Brand Credibility
ITC’s decision to study kunafa in Dubai’s patisseries shows how Indian brands are moving toward serious R&D, flavour anthropology, and chef-level collaboration. Such research-driven launches are helping shape an Indian premium food identity that feels global yet homegrown.
4. Cross-Cultural Collabs Are the New Luxury Code
Premium consumers associate “fusion” with creative luxury — ingredients traveling across cultures, textures inspired by foreign desserts, and re imagined classics. As brands experiment with baklava, tiramisu, matcha, miso caramel, and now kunafa, they are expanding India’s dessert vocabulary.
5. Social Media Hype Rewards Novelty
Instagram and Threads have turned food discovery into entertainment. Any dessert with a twist — like kunafa inside chocolate — becomes instantly shareable, increasing demand and accelerating trend cycles.
The Road Ahead for Premium Snacking in India
Fusion desserts like the Fabelle Kunafa Collection will continue to shape the market by:
- pushing brands to innovate beyond traditional Indian sweets
- creating new luxury gifting formats
- encouraging collaborations with international chefs and cuisines
- driving premiumisation through craftsmanship and global inspiration
As consumers look for bolder flavours and richer stories, fusion-led products may become the backbone of India’s next wave of premium snacking.
📢 Be Aware, We never charge any consultancy fee for jobs.
📲 Foodtech Network WhatsApp Jobs Group
Click to join WhatsApp group
👥Free Membership (For Jobs, Internship and Training)
Membership registration
⚙️ Food Entrepreneurs & Startups (For business owners)
Our services (Free and Paid)
📱 Food safety training and certification.
Download our App, Foodtech Network
