Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Retail, has announced the launch of its new packaged drinking water brand, Campa Sure Water with Minerals, further strengthening its footprint in the Indian beverages market. The new brand will be available nationwide starting October 2025.
This launch comes on the heels of Reliance’s earlier entry into the bottled water segment with its Independence Water brand. By adding Campa Sure to its portfolio, Reliance is positioning itself as a strong player in the growing packaged drinking water category, catering to diverse consumer needs across price points and occasions.
Campa Sure is treated with 10+ steps of processing and purification, ensuring safety, purity, and essential minerals in every drop. The brand will be launched in multiple convenient pack sizes, making it accessible for all types of consumers:
- 250 ml – ₹5
- 500 ml – ₹8
- 1 Litre – ₹15
- 2 Litres – ₹25
Emphasizing affordability and trust, the brand carries the tagline: “When it comes to water, always be Sure.”
Reliance officials highlighted that with both Independence Water and Campa Sure, the company is aiming to provide consumers with safe, reliable, and affordable hydration solutions, while also strengthening its FMCG strategy in India.
The packaged drinking water market in India has been witnessing rapid growth, driven by increasing health awareness, urbanization, and demand for quality hydration. With its vast retail presence and distribution strength, Reliance is well-positioned to scale the brand quickly across the country.
As the company continues to diversify its FMCG offerings, the dual presence of Independence and Campa Sure marks a significant step in Reliance’s ambition to become a dominant player in the everyday essentials market.
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