Reliance Consumer Products Limited (RCPL) has officially entered India’s growing petcare market with the launch of its new pet food brand, Waggies. The announcement was made on November 19, marking another expansion move by the FMCG arm of Reliance Industries Limited.
According to the company, Waggies is aimed at making high-quality, science-backed pet nutrition accessible and affordable for pet parents across the country. Staying aligned with Reliance’s philosophy of offering global-quality products at value-driven prices, the brand focuses on delivering complete and balanced nutrition for everyday pet care.
RCPL stated that the Waggies portfolio is built on strong scientific research. The formulations include a blend of herbs, DHA for brain development, essential vitamins, prebiotics for digestive support, and highly digestible ingredients designed to promote holistic pet health.
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The company emphasised that Waggies is guided by the idea that every pet deserves the right nutrition, not just a limited few. With packs starting at Rs 199 per kg, the brand aims to bridge the affordability gap in the pet food segment. To encourage trial and easy adoption, Waggies will also be available in 100-gram trial packs priced at Rs 20.
The standard Waggies range will start at Rs 199, while the premium Waggies Pro range will be priced from Rs 249. Both variants are designed to offer enhanced nutrition while remaining affordable for a wide range of consumers.
Ketan Mody, Executive Director of Reliance Consumer Products, said that Waggies is formulated to balance superior nutrition with affordability. He highlighted benefits such as extra protein, digestive support through prebiotics, joint health, skin and coat care, and balanced energy for pets throughout the day.
With the launch of Waggies and Waggies Pro, Reliance Consumer Products aims to establish a strong presence in the petcare category and position the brand as a preferred choice for Indian pet parents seeking quality nutrition at reasonable prices.
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