Radico Khaitan, one of India’s leading liquor companies, has announced the launch of Magic Moments Flavours of India — a vibrant new range of flavoured vodkas that blend the essence of Indian tradition with a modern twist. The initial offerings include two uniquely Indian flavours: Alphonso Mango and Thandaai.
These variants mark a bold step in the evolution of India’s alcobev (alcoholic beverage) landscape, with the launch kicking off in Rajasthan and Uttarakhand, and soon expanding to Assam, Madhya Pradesh, and Goa. The phased rollout reflects Radico Khaitan’s focus on high-potential, culturally rich markets before nationwide distribution.
“India’s alcobev scene is coming of age,” said Abhishek Khaitan, Managing Director of Radico Khaitan. “With ‘Flavours of India’, we are not just launching a new product; we are inviting people to rediscover the taste of India.”
With India’s vodka market witnessing rapid growth, this launch taps into the demand for premium, innovative, and localised flavour profiles.
Amar Sinha, Chief Operating Officer, added:
“We have gone beyond innovation — we have distilled Indian identity into each bottle. These are the first steps in a nationwide journey.”
Radico’s Magic Moments brand already boasts over 7 million cases sold, and this new flavoured range is expected to further strengthen its market position by appealing to younger, experience-driven consumers.
Whether you’re a vodka enthusiast or simply someone who enjoys a touch of tradition in your drink, Magic Moments Flavours of India promises a fresh, flavourful experience — one sip at a time.
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