Carlsberg Group, the world’s third-largest brewer, is set to deepen its presence in India by establishing two to three new breweries. This strategic move aims to bolster its supply chain and increase its market share in the rapidly growing Indian beer market.
Currently operating seven breweries across India, Carlsberg recently invested ₹350 crore in expanding its Mysuru facility in Karnataka. This expansion includes the addition of new production lines to enhance capacity and meet rising consumer demand.
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The Mysuru brewery, spanning 28 acres, is expected to double its annual production capacity from 80 million liters to 160 million liters, focusing on Carlsberg and Tuborg products
India’s beer market presents significant growth opportunities, driven by favorable demographics and increasing affluence. Despite the complexities of operating in the Indian market, Carlsberg’s commitment to expanding its footprint underscores its confidence in the country’s potential. The company aims to increase its market share from the current 25%, up from 18% two years ago.
With these developments, Carlsberg is poised to strengthen its position in India’s competitive beer market, leveraging strategic investments and a focus on meeting the evolving preferences of Indian consumers.
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