In a bold move set to thrill chocolate fans across India, Britannia Industries and Walko Food’s NIC Ice Creams have joined forces to launch the NIC Bourbon Ice Cream — a creamy, chocolatey ode to the beloved Britannia Bourbon biscuit.
This delectable collaboration blends NIC’s velvety chocolate ice cream with crunchy Bourbon biscuit chunks, creating a frozen dessert that promises nostalgia in every bite. It’s the perfect scoop for Gen Z, millennials, and anyone who’s ever loved the signature taste of Bourbon biscuits.
The launch builds on the success of last year’s Britannia Winkin’ Cow Bourbon Shake, as Britannia continues to push the boundaries of its iconic biscuit brand. From sipping to scooping, fans can now enjoy their favorite chocolate flavor in even more irresistible formats — including over 28,000 Bourbon-inspired recipes on BourbonIt.in.
A Sweet Spin on Diplomacy
Backed by a fun and quirky campaign from The Womb, the launch ad spoofs an international summit where an Indian ambassador is caught in a comic dilemma: chocolate biscuit or chocolate ice cream? The answer is hilariously simple — why not both?
“Britannia Bourbon has always held a special place in the hearts of our consumers,” said Siddharth Gupta, General Manager – Marketing at Britannia Industries. “This collaboration with NIC is a tribute to the love Bourbon fans have shown over the years. It’s indulgent, nostalgic, and incredibly delicious.”
“NIC has always been about premium, flavor-packed ice creams,” added Raj Bhandari, Director at Walko Food Company. “This limited-edition flavor is a dream for anyone who loves both NIC Ice Creams and Britannia Bourbon biscuits.”
“The world needs more chocolate than animosity,” quipped Suyash Khabya, Chief Creative Officer at The Womb. “This campaign captures the joy of two chocolate powerhouses coming together.”
Available Across India
NIC Bourbon Ice Cream is now available pan-India across 100+ cities, both online via Swiggy, Zomato, Blinkit, Instamart, Zepto, and offline at NIC Ice Cream parlours.
Whether you’re a die-hard biscuit fan or an ice cream lover, this flavor is a must-try.
Because when a biscuit meets ice cream, neutrality isn’t an option.
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